ou know that feeling when content creation turns into a full-time job—on top of your actual full-time job (aka running your business)?

Yeah, me too.

I used to spend hours trying to write the "perfect" post, only to overthink it, rewrite it, and then forget what I was even trying to say in the first place.

But then I created a process. And now? Content is just part of the rhythm of my business—not an energy-sucking chore.

Why Having a Process Changes Everything

It’s not about working harder—it’s about building a repeatable process that cuts the faff and focuses on what matters: your actual message.

If you’ve ever sat down to write and ended up reorganising your pens, this is your sign that it’s time to try something different.

One idea. One afternoon. Weeks of content. And it all starts with having a regular content day.

Pick Your Content Day: Make It a Ritual

I call mine Content Friday. It’s sacred. It’s me, coffee, a messy brain dump, and ChatGPT.

I don’t take meetings. I don’t answer emails. I just get it all out and turn it into something useful. You can choose any day that works for you—once a week or even once a month. The magic is in having a regular rhythm.

It becomes a habit. And once it’s a habit, it doesn’t feel hard anymore.

The 5-Step Simple Content Flow

Here’s how I turn one afternoon into a full month (or more!) of content without the stress.

Step 1: Dump Everything Out of Your Head

Set a timer for 15–30 minutes and write down every idea that’s been floating around. No editing. No second-guessing. Just dump.

• Things that have been on your mind

• Rants or lessons you’ve learned

• Conversations you’ve had

• Problems your clients are facing

Don’t worry about what it’s going to become. Just get it out.

Step 2: Group Similar Ideas Together

Once you’ve got a page full of thoughts, take a minute to spot the patterns.

🌀 Got a few ideas about something that’s been annoying you?

🌟 Maybe some inspiration about where you're heading?

🔧 Or tips you’ve picked up that could help someone else?

That’s all this step is—just grouping similar thoughts so it’s easier to turn them into posts later. You don’t need fancy categories. Just go with what makes sense to you.

Step 3: Turn One Idea into Many

Start with one strong idea—a story, a tip, a theme. Now turn it into different types of content:

• A blog post

• A short Instagram caption

• A quote graphic

• A Pinterest pin

• A quick email

You don’t need to reinvent the wheel. Just share the same message in different ways.

Step 4: Let ChatGPT Help (Without Taking Over)

This is where the tech magic happens. I still write in my voice, but I let ChatGPT do the heavy lifting when it comes to structuring, repurposing, and refining.

• Messy brainstorm? Ask it to organise your ideas.

• Blog outline? Done in minutes.

• Pinterest descriptions or captions? Easy.

It’s like having a super-organised assistant who doesn’t need coffee breaks.

Step 5: Schedule It and Walk Away

Once you’ve got everything ready, put it into whatever system you use—Google Docs, Notion, a paper planner—it doesn’t matter.

The important thing is that you don’t leave it floating around in your head. Give your ideas a home, get them scheduled, and then move on.

You’ll thank yourself later when the content’s already done and you can focus on something else.

A Quick Word on AI (Because I Wanted to Hate It)

Honestly, I really did want AI to be a fad. Something I could ignore. But the truth? It’s bloody brilliant.

It’s scarily clever, incredibly helpful, and my favourite time-saving tool right now. And the best bit? You don’t need to be techy or clever with prompts. You just need to ask it simple, direct questions.

The more you use it, the more useful it becomes.

Final Thought: Make Content Work for You

You don’t need to post daily. You don’t need to go viral.

You just need a process that works for you—a simple rhythm, a regular day to get things done, and a tool or two to make it easier.

Because let’s be honest: you’ve got better things to do than stress over your next Instagram caption.

One brainstorm. One afternoon. One repeatable system.

That’s all it takes to stop content feeling like a mountain—and start treating it like the small hill it really is.