Introduction

There’s a voice in my head that tells me, Who the hell cares what I have to say?

I hate that voice. It’s sneaky. It shows up just when I’m about to do something big—launch a product, post something honest, share something that actually matters. And suddenly, I feel like I have nothing valuable to add, like I’m just making noise in a crowded room where nobody’s listening.

Which is ridiculous. Because I know what I’m doing. I’ve helped businesses make six and seven figures. I’ve moved to a Greek island, built a life I love, and proved—over and over again—that I can turn vision into reality.

And yet… that voice still comes back.

The Imposter Syndrome Cycle

It always starts the same way:

1️⃣ I get a big idea. A post, a product, a new offer. I get excited.

2️⃣ My brain suddenly goes, Wait, but what if this isn’t good enough? What if no one cares?

3️⃣ Cue overthinking, procrastination, and suddenly deciding that maybe I should reorganize my sock drawer instead.

4️⃣ The idea sits there, unfinished, while I tell myself that I need to "think it through a little more."

5️⃣ Time passes. The moment feels lost. I kick myself for not doing it earlier.

6️⃣ Eventually, I get frustrated and just do the damn thing. And guess what? It’s fine. Sometimes, it’s even brilliant.

The pattern repeats. Again and again.

Why It’s All Lies

Here’s what I’ve learned about imposter syndrome:

• It doesn’t go away. Even the most successful people I know still get it.

• It thrives on inaction. The longer you sit in self-doubt, the worse it gets.

• It doesn’t mean you’re not good enough—it just means you care.

Every time I doubt myself, I remind myself of Sarah.

Sarah was one of my clients who went from hating technology with a passion to running her own online business. She was convinced she’d never figure it out. That she wasn’t techy enough, creative enough, or insert excuse here enough.

Now? She’s built an incredible business, Send a Dog a Bone, designing bespoke dog gift boxes, running an Etsy shop, and creating beautiful branding all by herself.

She went from “I could never do this” to doing it anyway.

And here’s the kicker—she recently reminded me that I was the one who taught her. That I was the one who helped her believe she could.

Which means I need to take my own damn advice.

How to Shut Down the Voice and Just Do It

1️⃣ Remember what you’ve already done. Look back at the things you thought you couldn’t do before—and then did anyway.

2️⃣ Say it out loud. Literally say, "This is just imposter syndrome. It’s not real." Your brain listens.

3️⃣ Stop waiting for perfect. Do it messy. Do it imperfect. Just do it. You can fix it later.

4️⃣ Act fast. The longer you hesitate, the louder the doubt gets.

5️⃣ Think of one person. Forget the masses. Think of one real person who needs to hear what you have to say, who could actually benefit from what you’re creating. Talk to them.

Conclusion

Imposter syndrome isn’t a sign that you’re not good enough. It’s a sign that you care.

But caring is only useful if it pushes you forward instead of holding you back.

So today, I’m reminding myself—and you—to hit publish, launch the thing, say the words. Because someone out there needs to hear what you have to say.

And that voice in your head? It’s a liar. Don’t listen to it.