So Much Noise, So Many “Shoulds”

Webinars are dead.

Webinars are the best thing since sliced bread.

Hack the algorithm.

Instagram made me 6 figures in 6 minutes.

Post every day or you’ll disappear forever.

Honestly? It’s exhausting.

When you first step into the online business world, it’s like standing in the middle of a market where every stall is shouting over the other, promising the secret, the shortcut, the magic formula. And you're just trying to figure out where to start.

So you try one thing. Then another. Then another. Until you’re completely overwhelmed, questioning everything, and wondering if you’re just not cut out for this.

Here’s the Truth That Doesn’t Get Said Enough

There are principles to business.

You need to sell something people want.

You need to sell it for more than it costs you.

And you need to understand your numbers and your customer well enough to keep making it better.

That’s it. That’s the core. Everything else? Those are just choices.

The platform. The strategy. The fonts. The sales copy. The content plan. All of it is just how you choose to do business. Not what makes the business work.

And that’s what I help people figure out. Not how to follow the latest trend, but how to build a business that works for them.

I've Seen It All – And I Still Chose My Way

I spent years in the corporate world creating offers, refining products, making things more profitable. Teams of us worked on each stage of the process. Some launches had over 200 pieces of marketing content created. Massive budgets, multiple departments, complicated strategies.

And yet… the principles were exactly the same as they are for small businesses:

• Know your customer.

• Know your numbers.

• Improve what works.

• Ditch what doesn’t.

But here’s the key difference: as a small business owner, you can’t do everything all at once. You don’t have a team of 20 or a million-pound budget.

What you do have is the power to choose.

You Get to Choose

You get to choose where you show up.

You get to choose what strategy feels good.

You get to build a business around the kind of life you want to live.

Imperfect action doesn’t mean running around like a headless chicken. For me, it means experimenting. Taking small steps. Learning as I go.

When I created a model that helped generate millions in profit, it didn’t start as The Model. It started as a simple idea. I tested it. Refined it. Used it. Improved it. Every six months, I ran the process again. Added new questions. Made it better.

And eventually… it became the thing everyone used. Not because I followed a blueprint. But because I followed the principles and trusted myself to build the process that worked for me.

When I Started This Business, I Didn't Have All the Answers

I just knew I wanted to try.

I gave myself space to experiment.

To take it at my own pace.

Yes, there was overwhelm. Yes, the mindset wobbles were real. Especially when I started using social media—hello, comparison spiral.

But I realised something really important: I need a plan.

I need structure.

I need small, steady steps.

Because peace and calm matter to me more than hustle and chaos.

And that’s okay.

The Tools Help. But the Plan Has to Be Yours.

That’s what I do now—help people build their own roadmap, based on their values, their vision, their energy, and theirgoals.

Because no one has your life.

No one has your exact resources, skills, or time.

So why would you follow their plan?

Your business, your rules.

Your life, your way.

Final Thought (and a Gentle Nudge)

You don’t need to be everywhere. You don’t need to do it all at once.

But you do need to be clear on where you’re going—and what your next step is.

And if you’re not sure yet? That’s okay. You just need the right tools to figure it out.

💡 That’s why I created the Create Your Vision workbook — to help you cut through the noise and build a plan that actually fits you.

✨ Grab your free copy here and start designing your business and life on your terms.